You have mail :)
I teach single Edexcel Applied Business A Level, so this includes Unit 3 Marketing.
I have tried doing the unit several ways and I have found the following works best for my classes:
Dividing the whole piece of coursework into smaller tasks, with a booklet made for each task, in which I go through the theory needed for each task. I also have tried to do the coursework with different companies, and found Cadburys to be the best because it can be approached by higher and lower ability candidates and it also makes marking a hell of a lot easier.
My first lesson is finding out how much they all ready no, i use my interactive whiteboard, showing them adverts, are they good and bad and why are they effective - a classic one to use for me is the gorilla Cadburys advert. They also have to think what marketing is and why is is important. I also run through teacher expectations and what me as their tutor should expect, and what the students expect from me. I give them a plan of the unit, saying what lesson we will be doing what in, on this is also deadline dates, and then their is no excuse for them not to submit work to these deadlines.
I tend to spend 2 - 4 hours theory on the assignment before giving out the task to the class. I then go through the task and give them an example task to look at which has been moderated by Edexcel. One of these is an E grade and a A grade and then with the E grade they can write in groups, or individually and then feed back to the class on how to improve it.
I usually give out the assignment three weeks before it is due in and use 1 1 and a half hour session where they can complete the assignment in class, where they can ask for help and I try to book computers for this the rest in their own time.
Then if they do not submit to deadlines, for their first submission I send a letter home, saying they chose not to complete a first submission, the final submission will mark the work as it is is on .... then the date.
If they do not submit work to the final deadline, I simply ring home, if this happens more than once they go on disciplinary report and I give them 0 for that section, making it harder for them to do well in the unit.
I also arrange a drop in coursework session, one dinnertime a week for students to drop in and ask for help.
Also if they want to submit a copy before the first draft deadline, or the final deadline they can as long as they haven't missed any deadlines, and I will mark it give them ideas how to develop it further.
The best thing to do, is to encourage students to develop their answers fully, and if they do as they are told, i.e. submit to deadlines you will help those more than those who are too lazy, and blatantly think coursework isn't as important as other exam a levels.
As regards to the specification, I go through it, as it states in the mark scheme, for example A01 skills and how they can achieve that, as a class we break it down into easy to understand language. I ensure that all students have a general idea of what to do buy asking them.
We generally, go through the unit using booklets, which are split into different ones for different tasks.
I personally dont enjoy teaching this unit, I prefair unit 2.
Hope this helps
Lizi x
|
