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I think it's a response to the whole 'Venture' style photograph, which is increasingly popular. We had them done at the scholl I was in last term, and they looked great. The weren't as informal as all that, but the ned result was charming, and affectionate, showed a reflection of the relationships within the class - and everyone looked good! (including me! Which was a turn up for the books!) I believe they ahve the traditional pics too. My own children's school have the traditional style pics only - and I have yet to buy one. They are hideous - particularly as I have three mad-as-frogs children who seem to be pathologically unable to either smile at the same time, or look in the same direction! In the end, after bleating from the grandparents about the lack of a group pic of them, I took them to the local photographers, who stood them in front of a white background, let them play, and took a serious number of beautiful photos. It was a hard job deciding which ones to give!!
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